Award winning musician, Martin King Arthur known in showbiz as Kofi Kinaata, for the second time did his #MadeInTaadi concert again this year. Ahead of the concert was a press briefing which gave an overview about how the entire program will be like; giving us a view of a fun filled activities which paid attention to the kids as well. Speaking to PRO he said Kofi Kinaata organizes Made In Taadi “to have time with his fans and a way of saying thank you for their immeasurable support”
The first edition which was done at the Jubilee Park in Takoradi saw performances from 2015 BET Awards winner, Stonebwoy, the too risky hit maker, Medikal, Pappy Kojo, Nero X, Ayesem, among others. According to an article on 233times.com the first edition recorded 15,000 people which is very laudable especially for a first event. He set record with that audience as the first Takoradi artist to pull such crowd for his show.
The last edition which is the second one happened on December 22nd and saw great improvement on the first edition. The second edition saw performances from Multiply award winning musician Sarkodie, Edem, Pappy Kojo, WMA Best video award winner Corp Sayvee, among others. Upcoming acts like WMA hiphop artist of the year Casta Troy
From Close sources, Kofi Kinaataa spent over GHS120,000 on the last event just to be able to get closer to his fans and also let them feel his love. Looking at it in the long round it will be very hard for him to sustain this great show which not only does it help him get closer to his fans, but also to help put other upcoming acts who seems to need the platform more than every other performer. Below are some reason why every company especially the telecos must invest into sponsoring Kofi Kinaata’s annual Made In Taadi concert.
- Audience: Pulling 26,000 people to a venue to witness a musical concert is not an easy work. Most political rallies can’t even get such a mind blowing number. As it stands the last Made In Taadi holds the record as the most attended musical event in the Western Region. The concert also recorded one of the most engaging audiences ever.
- Target Market: The audience at the venue are made up of vibrant youth who are the target market for most companies. Whatever will be advertised at Made In Taadi will be very much heard as the audience are mostly focused on the event. The audience were also made of some middle class and kids as well that certainly covers most advertising target scope.
- Quality of event: The event had one of the best stages ever used. The lighting at the event is very great as well. The setup is way better than most of the setup for the big events even in Accra. As a potential sponsors its best you attribute your brand with a well organized event and Made In Taadi is one of the events to look at.
- Performers: Just like any event, performances are major elements in it. Kofi Kinaata’s Made in Taadi has in the past had performances from two BET Award winners,it has had performances from some of the best performers and crowd movers in the country. Most of these performers have their well respect brands and are in a high class of their own.
- Association With a Clean rapid growing brand: Kofi Kinaata is building a rapid enviable growing brand. It will be very prudent for every company to associate themselves with the Kinaata brand. Kinaata has won awards in the past and also have a solid fan base behind him. His brand is able to pull 26000 people to concert and that speaks much volume.
- Choice Of Event Venue: The Jubilee Park is one of the best places to host an event and also one of the best places to advertise your brand. Most cars and people that comes to the Business District of Takoradi passes around that place. Imagine having your brand been advertised there even ahead of Made In Taadi concert and the number of people who will see and engage with your brand.
- Advertisement: Made in Taadi is one of the events in the region that pay attention to promotions. From the press briefings to radio tours. It also doesn’t leave print and bill boards out. During the concert season, Most websites write about it. It will be a great medium for advertisement for any sponsor.
In conclusion, the people of Takoradi have grown to accept and associate themselves especially their December with the Kinaata brand and will always be expecting a new and better edition of Madi In Taadi. It will be very disappointing if the young champ who has been described as a ‘demigod in Takoradi’ stops doing his annual concert because of lack of finance.
