One of Americans top rapper Kendrick Lamar has signed an exclusive worldwide administration deal with top music company Universal Music Publishing Group (UMPG).
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The 13 times Grammy Award winning rapper is already signed to Top Dawg Entertainment and his CEO (Anthony Tiffith) is excited over the new partnership.
Jody Gerson, UMPG chairman and CEO, said:
Kendrick Lamar is not only one of the greatest lyricists that has ever lived, but he has done as much or more than any artist to promote much needed change in our society through music. I and my colleagues at UMPG are deeply honoured to be afforded the opportunity to join Kendrick, Anthony “Top Dawg” Tiffith and the TDE family to help forward his unique and important vision.”
In 2018, Lamar wrote and produced 14 soundtrack songs for Marvel film Black Panther, winning the Academy and Grammy Awards for Best Original Score.
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Source: ghgossip.com
