Musician Dennis Nana Dwamena, known by stage name as Kidi has been appointed as the brand ambassador of Samsung Ghana on a one-year deal.
The appointment of the talented highlife, Afrobeats and Afropop singer was confirmed on Tuesday.
According to Mr Eugene Nahm, Managing Director of Samsung Ghana, the company arrived at the decision because the musician’s career trajectory exhibits and exudes characteristics that truly reflect Samsung’s brand promise and aspirations for the new decade.
“It’s an honour to have a young music icon like KiDi, who is loved by many Ghanaians, as a Samsung brand ambassador. KiDi effortlessly connects with a new generation who have also embraced the Galaxy A Series and we look forward to him being part of the Samsung family,” said Mr Nahm.
KiDi said “Samsung and I share a common mission – to bring joy to people. Together, we will do great things. I know the year ahead is filled with possibility.”
The one-year ambassadorial deal is expected to amplify KiDi’s profile, while connecting more people with the power of Samsung Galaxy devices.
