IPSOS, an Internationally acclaimed research agency, has published a survey on Ghana’s most-watched television stations, with TV3 and UTV coming out on top.
The study, which covered the months of January to December 2021, discovered that TV3 maintained its position as the most-watched local television station in the country.
The Media General-owned channel finished with a 12.75 percent audience share, more than four percentage points ahead of Despite Media’s UTV, which came in second with 8.6 percent.
The Multimedia Group’s Adom TV finished in third with 7.75 percent of the audience viewership.
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Responding to the news of the triumph of TV3 over its rivals, TV3 General Manager Francis Doku made mention of some shows like Date Rush, Ghana’s Most Beautiful, Mentor, Ghana’s Strongest, Talented Kid, and others for leading as one of the most-watched shows.
He said: “It is great to have TV3 maintaining its leadership position as the number one station in Ghana thanks to relentless efforts put in by our staff and even more our cherished audience need commendation for sticking with us and making us number one once again,“
“Our target for the year was to retain our number position and that informed the programming we designed, the shows we produced and broadcast and the entire engagement with our audience on air and online and we are very happy that target has been met.”
Source: www.ghgossip.com
