Eugenia Ampofoa-Anyan popularly known as Efua Ampofoa is an influencer for brands like Boss Baker Africa. Born and raised in Ghana, Efua Ampofoa had her basic school education in Saint John’s preparatory school and had her secondary education in Swedru Senior High School and went on to Accra Technical University for her HND(Higher National Diploma) in marketing and later went on to the University of Cape Coast for her degree in BCOM Marketing.
Efua Ampofoa through Twitter has had her self-confidence boosted and has allowed her to sharpen her creativity which has led her to connect to a lot of people including celebrities.
Her brand-influencing job has given her the opportunity to work with some brands like Boss Baker, Dove, Pepsodent, Shitology, Cape Coast Mall and the Owlet app just to mention a few.
Efua Ampofoa through her influencing gig was able to make substantial amounts of money that aided her foot her fees to pursue her degree in Marketing with ease.
She stated that her ability to influence brands beyond the expectations of her clients pushes them to keep coming back to her and even recommend her to other clients. When asked what inspired her to start brand influencing she stated “ I saw the opportunities that social media was offering, like how you could make positive impacts with social media, the exposure, and how you could make money from it and I grabbed it with both hands” she said amidst smiles.
Efua Ampofoa’s aspirations are to do her master’s and also become a Chartered Marketer and continue to influence brands.
