Kanye West, an American musician and entrepreneur, has parted ways with German sportswear company Adidas.
This comes after Adidas said on Tuesday that it was severing its relationship with Kanye West due to the controversial rapper’s repeated anti-Semitic comments.
According to AFP, Adidas said in a statement that Kanye West – known formally as Ye made certain remarks that were “unacceptable, hateful and dangerous,”
“After a thorough review, the company has taken the decision to terminate the partnership with Ye immediately,” the statement further revealed.
Human rights activists had criticized the German company for maintaining its silence on Kanye West’s remarks, which have further distanced him from the companies and brands that have made him obscenely wealthy.
“Thousands of signatures, and still no word, @adidas? Your silence is a danger to Jews,” tweeted Anti-Defamation League CEO, Jonathan Greenblatt.
“We can’t let Ye’s #antisemitism become normalised – we all need to demand Adidas #RunAwayFromHate by condemning his racist rhetoric and re-evaluating their partnership.”
Following reports that West had grown frustrated with the way the brand was promoting his items, the business, whose founders had connections to Adolf Hitler and the Nazi Party, said a few weeks ago that it was reconsidering its partnership with West.
“After repeated efforts to privately resolve the situation, we have taken the decision to place the partnership under review,” Adidas said in a statement in early October.
Source:Ghgossip.com
