Black Avenue Muzik signed singer, Sefadzi Abena Amesu known popularly as S3fa has stated that she is careful about brands she endorses.
According to the “E Choke” hitmaker, a lot of brands have approached her for endorsement but she is being selective with brands that approach her to be an ambassador.
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A lot of brands always take the opportunity to make public figures who command an amount of respect and attention to promote their brands using their fame and platforms. S3fa has disclosed that she is careful about which brands she associates with.
In an interview with Abeiku Santana on UTV’s Atuu, S3fa spoke about how other artists promote their music using stunts. She agreed that some artists have managed to catch the attention of the public using stunts. She however said she is not interested in anything negative.
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“Controversy has killed a lot of careers faster than they would be, and I am not ready to lose this. I am just starting because I wish to fill the O2 arena like the Davidos and Wizkids”, she said.
S3fa emphasized that she would love to use the long route to make it in her music career than build her music career on drama or negativity. “I will rather focus on building myself and artistry”, she stressed.
Source: www.ghgossip.com
