While layoffs have shaken the tech and media industries to their core, many other sectors are still steadily hiring talent. If you belong to one such business, you may instantly relate to the challenge of finding qualified candidates within a sea of competitive employment opportunities.
This is where you need to be a bit creative in your approach. By turning to modern hiring strategies, you can find effective ways to reach out to ideal candidates. This makes it easier for you to garner interest in your offerings and fetch more employment applications across the board.
To assist you with these strategies, here is an overview of innovative approaches to candidate hiring.
Harness the Power of Social Media
In a day and age where almost everyone uses social media, it is no surprise that this medium also remains a great way to discover potential employees. By using the top social media sites of 2023
You can also run paid ads to promote your brand and job listings on most platforms. Additionally, you can use a professional network such as LinkedIn to directly connect with suitable candidates. This gives you various ways to find potential employees.
Hold Talent Contests to Find Candidates
If you want to fill positions that require creative skills, you can hold talent contests to find artistic individuals. Instead of using unpaid labor, you can run these contests as friendly competitions that also serve as a PR bonus. This helps you increase brand awareness and inspires people to work with you.
You can then turn to effective recruitment strategies such as running cheap background checks and scheduling video interviews to find your ideal candidates. This also increases your chances of adding people to your team who are passionate about what you do.
Promote Your Listing on Staffing Platforms
Posting your job opening on staffing platforms is the most popular way to find new candidates. But when your listing is just one of the hundreds of job postings for the day, it’s easy for it to get lost in the crowd. While the option to promote your listings is right there, not many people use it.
To make sure you don’t belong to this group, make it a point to promote your job listings. Similar to a social media management tool, it helps your listings be seen by more people in return for ad capital.
Advertise Open Positions on Your Website
If you learned how to update your website design recently and put that knowledge to good use, you should utilize your new virtual space for your job listings. You can then promote this website page in a variety of ways to increase its visibility.
This includes the usual medium of social media, where you can share a direct link to the page. With that, you can also promote it at events such as job fairs. To make in-person sharing easier, you can generate a QR code, get its physical copy through a label printer, and help people instantly go to your website by scanning the code.
Offer Bonuses for Employee Referrals
If you haven’t asked your employees to refer their family and friends to work in your organization, you are standing on a goldmine of unfulfilled potential. Whether your employees use multilingualism for career advancement or come from a distinctively skilled background, their network can provide you with quite a few ideal candidates.
You can use an employee referral platform to track these entries. Additionally, you can offer bonuses to your team members for successful referrals who stick with your business for a given period of time. This motivates your employees to get more of their social circle involved with your organization.
By heeding this advice, you can go beyond hitting a simple ‘Submit’ on your job postings and make innovative strategies work for you. This helps you reach out to a wider pool of candidates, which in turn makes it easier to discover future employees with ideal profiles.
