Award-winning filmmaker Socrates Safo has diagnosed the demise of the movie industry which he squarely blamed on television stations in the country.
Speaking with Graphic Showbiz recently, Socrates said they never anticipated that giving home videos to TV stations willingly as a marketing strategy could cause the collapse of the movie industry as they find themselves now.
“If we had known that this step would become a thorn in our flesh today, I’m sure we wouldn’t have done that. At a point in the movie industry, we wanted to enlarge our territories and get our works out there more so we started advertising on television.”
“What the plan was, was that, we would allow the television stations to show the part one of the movies and at the end tell people to buy the CD in order to watch the second part or other parts.”
We agreed to this deal so it was more of a barter trade, we give you our content for free and they give us airtime to show our content, little did we know that it was going to hit us in our faces, making that move was a mistake,” he said.
Explaining further the decision to give their movies to television stations, Socrate said, “apart from the fact we saw it as a good business venture, we realized that women loved our movies and watched them, especially during hours that they are home, so we thought it wise to buy into this idea and show the movies.”