Professional stylist, Nana Odum aka Trendy Rail has been identified as the ‘faceless’ brand behind Sarkodie’s looks during video shoots and other official assignment of the star in connection with his appearance.
The UK-based Ghanaian visual merchandiser shared her experience with the media recently during an interview.
She honestly admitted she never liked Sarkodie as person so when she was called by a music director to work with the iconic rapper, she was a bit reluctant- we guess you won’t believe this!
“I got a called to Style Sarkodie by a director I had previously worked with. Since I wasn’t really a fan of his music, I was a little on the edge.
It was more like emotions v’s Money.” She said with a smile. “I obviously choose money! But imagine being on set and you are there to style somebody you don’t like?
It was soo funny because he noticed it too. To cut a long story short, he was soo fun to be around and my opinion completely changed. He then became my client after I styled him for ‘Tonga – Joey B Ft Sarkodie’. Sark is more or less my Big brother now.”
Apart from Sarkodie, Trendy has worked with other West African superstars like Stonebwoy, Wande Coal, Koredo Bello, Kuami Eugene, Kidi and MzVee.
Responding to why she has not worked with more Ghanaian celebrities, she said. “This answer might rub some people the wrong way, but I must be honest!
It will be a dream come true to have a few clients in Ghana but I’ve come to realize that Ghanaians love luxury, but the majority of them doesn’t want to pay for that luxury.
Some are under the impression that “Tagging you” will bring you numbers on social media, but I’m sorry, these numbers on social media does not bring money to my table.”
She continued saying, “I’ve had meetings with a few, but I feel like they just don’t get the essence of it. Branding is the foundation of every creative, so if you don’t take it seriously you will definitely become mediocre.
I prefer one client who understands and knows the worth of their brand. This type of client is worth my time and I will be more than happy to invest my creativity.”
