Many have been wondering why UBA awarded Wizkid with a $3 million Naira but the secret behind Wzikid’s UBA endorsement deal has been revealed.
It’s known that most banks don’t spend much when it comes external expenses. Most banks are very economical when it comes to their resources and hardly spend extravagantly. Anytime a bank spends more or invest more in a project, one can be convinced that the benefits deriving is huge and beneficial.
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However, the $3 Million Naira endorsement deal UBA awarded Nigerian Artist Wizkid had reasons and also financial gains. The reason why the bank awarded such an amount to Wizkid was to capture more young customers and also fans of the Artist in Africa by using the branding of Wizkid.
Source: ghgossip.com
